Craft Writing: Beer, The Digital, and Craft Culture
A one day symposium at the University of Kentucky showcasing writing in craft beer.
September 30, 2016
Free and open to the public
10:00 am – 5:00 pm
This one day event will bring to UK brewers and professional writers from the craft beer industry. Craft beer, the annual production of under six million barrels of beer by small breweries, is one of the fastest growing areas of the food industry. According to the Brewers Association, craft beer provides over 108,000 jobs and its retail dollar value in 2012 was estimated at $10.2 billion. In the last twenty years, over 2,000 new breweries have come online, commanding almost 6% of the overall American beer market. These breweries have, in turn, helped revitalize city neighborhoods, generated new jobs in related industries, and played a key role in expanding digital and social media usage.
This event will showcase the professional writing – in print and digital media – that is dominant in the craft beer industry. Writing has played a major role in promoting the business of craft beer. Craft Writing will serve as an event that draws interdisciplinary attention to the ways industry utilizes writing – in various digital forms – to promote, inform, highlight, argue, market, brand, and foster relationships between products, consumers, and other relevant parties.
John Holl – Editor All About Beer magazine, author of American Craft Beer Cookbook.
Joe Tucker, Executive Director, RateBeer
Heather Vandenengel, writer, All About Beer, Beer Advocate.
Jeremy Danner, brewer Boulevard Brewing, social media expert
Jeppe Jarnit-Bjergsø – Brewer and owner Evil Twin Brewery. Author of Food & Beer.
contact j dot rice @ uky dot edu for more information